Thursday, August 21, 2008
7:30am - 10am
Location:
New York, NY 10018-7022
Admission: $25 for NY:MIEG/E.Factor Business Class Members
$35 for Friends and Guests
$35 at the door (cash or checks payable to "William S. Sobel Co.)
(admission includes continental breakfast and autographed copy of "Media Rules")
Brian Reich (and co-author Dan Solomon) has seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, he provides you with a framework for understanding this dynamic world. It doesn't matter whether you're in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
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"Brian Reich and Dan Solomon have ground the lens that so many of us have been waiting for: a way to view and profit from the infusion of new communication media into our personal and professional lives. Comprehensive, yet eminently readable, I came away from reading Media Rules! feeling as though the fog on a highway had just lifted and I could resume driving at top speed."
—Martin Kace, founder and President, EMPAX, and former CEO of Joe Boxer and Phat Fashions/Phat Farm
"The means of mass communication have always been owned by or controlled by governments or corporations. But that's not true anymore. Now, there is a new reality created by a horrible...beautiful accident. The smashup occurred at the intersection of digital technology and the Internet, and at the moment of impact, the means of mass communication fell out of the hands of the media elite and fell into the hands of, potentially, every person on the planet. Now, people can tell their own stories. This book helps you understand how."
—Stephen Cassidy, Chief, Internet, Television, Radio and Image, UNICEF
"Everyone who consumes, creates, and cares about the messages that infuse our lives should read Media Rules! Reich and Solomon put the 'me' in media, and the 'media' in immediate. This stuff matters to us all, and it matters now. Read these Rules, and the authors will inspire you to join the conversation, syndicate your own knowledge, and work with a set of rules we all are shaping, every day."
—Tucker Eskew, Founding Partner, ViaNovo, and former deputy assistant to the president and director of the White House Office of Global Communications
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Brian Reich
About the Author: Brian Reich has spent his entire professional life working with campaigns and political organizations, helping direct dozens of campaigns across the country. During the 1996 cycle, Brian was the youngest campaign manager in the nation, leading a U.S. Congress challenger-race in Connecticut. More recently, Reich served as Vice President Gore's briefing director in the White House and during his 2000 presidential campaign.
Reich is the co-founder of Mouse Communications, an online strategy firm out of Cambridge, Massachusetts that offers online solutions to candidates and elected officials, organizations, and causes. His clients have included former Vice President Gore, the Congressional Black Caucus PAC, and Rolling Requiem, an international commemoration of September 11th, organized exclusively online, and featuring over two hundred events.
