NY:MIEG51 is the newest member of the NY:MIEG family. 

According to Lis Wiehl author of "The 51% Minority: How Women Still Are Not Equal and What You can Do About It, "  Women make up 51% of the American population, yet still aren’t treated equally to men in areas that matter most. From boardroom to courtroom, from pregnancy to contraception, from unequal pay to domestic violence, women are more often than not handed the short end of the stick.

 

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 Congratulations to our friend and panelist, Limor Schafman, who appeared on AdAge "3 Minute Video" as part of our panel on women & media

Good going Limor!

CLICK HERE TO SEE THE VIDEO OF LIMOR

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Following our March 25, 2008 NY:MIEG Breakfast "Where the Dollars are: Creating, Producing & Monetizing Content fo Women"  Sonja Kosman, an MBA Candidate at Columbia University School of Business, followed up with an email based on interest in a number of websites discussed at the event. 

Thanks Sonja!

********

Bill, 

I went and checked out the blog sites that people mentioned at today's breakfast. 

The web addresses are below.

Sonja

Penelope Trunk - the Brazen Careerist: blog.penelopetrunk.com

Heather Hamilton @ Microsoft: blogs.msdn.com/heatherleig 

Bambi Francisco - www.bambi.blogs.com

And of course, www.huffingtonpost.com
 
 
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Congratulations to our panel...not only did Amy give us a great story but she asked the folks at TrylonSMR to keep in in touch with NY:MIEG events, eFactor as well as our Women's Initiatives...how cool is that? 
 

 
 
March 26, 2008
 

 
Digital Content for Women: A Different Story? 
 
by Amy Novak
 
minonline
 

 Yet another digital media conference took place this morning in New York discussing how to create digital content and how to monetize that content. But this conference had an interesting twist: the focus was specifically on content by women and for women. Media Information Exchange Group’s breakfast was titled, “Where the Dollars Are: Creating, Producing and Monetizing Media Content for Women.” The panelists were some of media and technology’s brightest: Marion Freijsen, co-founder of the E.Factor entrepreneurial web site and Limor Shafman, president of Keystone Tech Group, a company that helps technology companies bring their innovative new products to market. The issues covered in the panel were important, but didn't appear to be much different than the issues faced by any content provider. The methodology seems the same for both men and women: Find out who your audience is, what they need and how to give it to them. All while making money, of course. So what really changes when attempting to reach a female audience? 

What could need a change is content providers’ perceptions of the type of woman he/she is trying to reach.  While 52% of all internet users are women, 78% of women in the professional world feel that much of the content online is geared toward women with different interests (ie recipes, gardening tips, mom advice, etc.). While this may be the case, there are plenty of sites aimed at women in the professional world, particularly women in media and publishing-related careers. The newly launched (March of 2008) wowowow.com is a site created by older, professional women in entertainment, including Oprah Winfrey.

Here are some more smart sites for women in media and publishing:

1. Blogher.com
    A professional women’s blog aggregator with a page for media and journalism

2. WIPP.Net  (Women in Periodical Publishing)
    This site is two-fold: its educates women in print and online publishing through print and online publishing.

3. SmartWomen.com
    Social networking digital dialog divided up by city, also hosts events and webcasts.

4. IWMF.org (International Women’s Media Foundation)
    Includes an international directory of all women holding media/publishing positions.


Professional Women’s Magazines:

1. Pink Magazine

2. Professional Woman’s Magazine

3. Business Woman Magazine

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For information on NY:MIEG/The New York: Media Information Exchange Group CLICK HERE

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