According to Nielsen Online, “People continue to spend more time on social networking and blog sites than ever before, with total minutes increasing 82 percent year-over-year.” Ruport Murdoch stated that he purchased a treasure trove of data when he purchased MySpace. It has been several years since the acquisition and it’s clear that MySpace and all of the other social networks have yet to unlock the true value of their audience.
But what is the value of social data? Is your agency or brand harnessing this data to its fullest extent? Vendors and agencies are developing their own data platforms. Will they be successful? Who is doing it well and what is missing? What should you be doing when it comes to social data?
Moderator:
Brian Morrissey, Digital Editor, Adweek
Panelists:
John Donahue/Global Director of Business Intelligence Services at Omnicom
Art Sindlinger/VP-Digital Activation-Social Media at Starcom
Shiv Singh/VP-Social Media at Razorfish
Eric Bader/Partner at Brand in Hand
Michael Zimbalist/VP-Research & Development Operations The New York Times Co
Please join us for the first ever Social Data Summit, hosted by Samsung Experience, produced by SobelMedia and presented by Media6Degrees
Thursday September 24, 2009
4:00pm - 6:00pm
The Samsung Experience at Time Warner Center
10 Columbus Circle/3rd Floor
New York, NY
FOR REGISTRATION INFORMATION SEND AN EMAIL TO: